Startupology: Ideation to Execution for First-Time Founders | Actionable Strategies, 15+ Frameworks & 9 Case Studies of Indian Startups to Launch with Confidence(Hardcover, Vivek Chadha)
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Startupology is the ultimate guide for first-time founders looking to turn their idea into a real, thriving business. Whether you're just starting out or already building, this book will help you take the right steps with confidence. INSIDE THIS BOOK, YOU’LL LEARN HOW TO: 1. Validate your startup idea before you invest time and money. 2. Create products that people actually want to buy. 3. Find the right co-founders and team members to grow your business. 4. Navigate funding options, from bootstrapping to venture capital. 5 Avoid the mistakes most new startups make. 6. See how successful startups like OYO, Zomato, CRED, and Paytm became giants—and how you can apply their lessons to your startup. WHY STARTUPOLOGY IS DIFFERENT. This isn’t just a book to read - it’s a guide to act on. Inside, you’ll find: 300+ pages filled with practical strategies and easy-to-follow steps. 15+ frameworks to help you take action, including: Business Model Canvas Template, Investor-Ready Financial Model, Co-Founder Agreement Template, Customer Interview Scripts, Product-Market Fit Calculator. 9 case studies from successful Indian startups, showing you real-life examples and metrics to apply. Interactive exercises with visual tools like diagrams and charts, making complex ideas easier to understand. By the end of Startupology, you’ll have the confidence to make smart, bold decisions, speak the language of investors, and build a startup that stands out.